Do You Know That You Are Causing More Harm Than Good?

Most business owners do carry out operations that will cause more harm to their business than good. They never knew that it can make their business catch cold by so doing.

I’m sure you would be wondering what I mean by causing more harm to your business than good? Below are ways you are causing more harm to your business than good:

You Deal With Cheap Customers:

Good businesses don’t deal with cheap customers. Cheap customers are people who want to get the best from you but they are never ready to give you their best. These are the type of customers that can make your business catch cold.

Cheap customers are always looking for something that will be of top quality with little or no payment, they are the people who don’t care if you get your profits or not. These kinds of people are always looking for discounts and when the business stops offering discount they go elsewhere to look for discounts products.

I’m not saying that you should not offer discounts, if you are to offer discounts, offer it in a way that you won’t get exploited. Discounts do bring about mostly cheap customers. But from those customers, you will surely get the real customers who are ready to stand by you in terms of good and bad. The only problem with this type of customers is that they are few. But the technique you are going to use is to try to satisfy the real few ones, fight for the word of mouth so that they can help you spread the word about your business.

Most people do have great products but what kills them is the pricing. They want more sales so they prefer selling it at cheap price so that they can get more customers to patronize them, which is very wrong. You know what your product worth so why are you selling out your products at the rate that don’t worth it? It’s not by force everybody should buy your product so why are you trying to put yourself so low?

I guess you are very sure of your product? You know what it really worth? So charge the price you know your product worth, go for quality customers that will buy your product from you and when they see that your product deserve it, they will spread the word about your business. Don’t be scared of placing the actual price your product worth; don’t say that because you want to get more customers so you need to sell it at a low price. If you are doing that, you are calling for cheap customers.

I guess you know what you go through before creating a great product like that? So why do you want to give out that product at a rate it does not worth?

So to cut the story short, go for the actual price your product worth, don’t be scared of competitors. Focus on producing the best so that customers can stand by you and help you spread the word about your business.

You Market Your Product In An Illegal Way:

You have a great product to sell, so why do you want to kill your business with your illegal marketing strategy?

There are common mistakes you should avoid when marketing your product so that you can get attention from people in order to turn them to your customers. Read my post on common mistakes marketers should avoid.

If you are thinking that marketing your product in an illegal way will help do more good to your business, you are losing it big time. Even those who call themselves marketers are not worth to be called marketers. With the way they market products you will feel like slapping them. So if you really want to get people’s attention you should market your product in a legal way.

You Try To Satisfy Everybody When You Know That It Won’t Help:

Many business owners always try to satisfy their customers without taking any thought on how it would both satisfy them. All because they heard customers should always be satisfied so they went ahead to follow that principle without thinking of how it will help them too.

We know that we must always try to satisfy our customers but not in a way you yourself would not be happy with it. There’s no saying that says “always satisfy your customers even if you are going to get hurt when doing it” if you should follow that principle your business will sneeze.

Many business owners encourage this idea without knowing that they are causing more harm to their business than good.  They always feel that if they should do it that way, their competitors will step back while they get ahead. I doubt if you will.

Your good customers would want you to satisfy them in a way that you yourself would be happy with it only cheap customers would want you to satisfy them even when you are not happy with it.

Friends In Business:

You are always offering your services to friends on credit. Let me tell you something, “There’s no friend in Business” if your friends want your business to grow, they should always pay for the services rendered.

Business grows when friends pay for the service that’s been rendered to them. Don’t say that because he or she is your friend so they don’t need to pay for the service that’s been rendered to them. If you keep doing this, am sure everybody would love to be your friend so that you can offer your services to them for free and when your business catch cold they will be nowhere to be found. Which is very bad?

If you don’t want to cause more harm to your business, let your friends pay for the service that’s been rendered to them, if at all you want to help them, you can just help cut down the price or try to settle the matter when you guys see yourself at home or somewhere else but not in the business home. If you’ve being doing this, I’m advising you to put a stop to that act.

Speak Your Mind

Do you agree with the above listed points?  Feel free to share your opinion by commenting below. Thanks so much.

Image Credit: Balfour