The Simple Logic behind Marketing of Product

by Samuel · 6 comments

What is marketing? Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development (As defined by WIKIPEDIA).
A good entrepreneur must know how to go about it when it comes to marketing of product, Even if you go to marketing school that doesn’t mean you are a good marketer, for you to prove that you are a good marketer, you must be creative. If you have good grade in marketing that’s doesn’t mean you are the best marketer. Its creativity that matters .Read on and you get to know the simple logic behind marketing.
Who are your main targeted people that you do market your product to? Is it the general target or the special target? General target are people that might not have interest in your product while special target are people that have interest in what you want to offer, people that have interest in your product.
Now the first set of people you are meant to market your product to, is the special target. Marketing of products are meant to be marketed to the special target, because they are the ones that will give your product a value before any other person can do that.
Valuing of product from the special target will help bring more sales also bring in more customers before you wink. For example, if you are dealing with cigarettes, you don’t expect a non smoker to buy sticks of cigarette from you. Your main target should be the smokers, because they are the ones that value it most before any other person, smokers and cigarette are from the same kingdom. The more effort you put in the more the attention you get.
Also let say you deal with school bags, your main target should be the students, they are the special target that will value your product first also they are the ones who need it most. You just have to market your products in a nice and approachable manner; I bet,  you will get 99% attention from them. Even if they don’t have the money to buy the product from you at that moment, you just drop your business card so that they will be able to contact you whenever they need it.
After marketing your product to your special targeted customers, you can now think of the general target, approach them, tell them what your product is about, how they can benefit from it, I mean what the product will give them in return, when they see that you are sure of what you are saying they would love to give your product a try, so from there you are converting them into special target I mean your main targeted customer.
I hope it helps?  If you have any suggestion or comment to make please feel free to use the comment section below. Thanks.

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{ 6 comments… read them below or add one }

Michael August 14, 2010 at 12:45 pm

Hey Samuel

It’s great to see your blog live , man. Well done. I agree strongly with your point “Even if you go to marketing school that doesn’t mean you are a good marketer, for you to prove that you are a good marketer, you must be creative. If you have good grade in marketing that’s doesn’t mean you are the best marketer. Its creativity that matters.”
I’m studying marketing and the main reason I’ve been in the top grade is because I am creative and prepared to take risks.

Thanks for sharing

Michael

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Samuel August 14, 2010 at 12:47 pm

hi micheal,
Love to hear that bro! yea creativity matters!
thanks for the comment bro!

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Richard Chidike | Motivatory August 21, 2010 at 2:28 pm

I can’t agree any less with this point “targeted customers”. it’s always good to have a target market before designing a product. This ensure you get a response right from the start.
Richard Chidike | Motivatory recently posted..Detailed Information On Email CPA Traffic

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Samuel August 21, 2010 at 2:38 pm

Hi Richard,
Sure, what i meant was the seller should focus more on his or her targeted customer before anything else! thanks for the comment really appreciate! hope to see you soon
Samuel recently posted..How To Finance a Business Startup

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Dustin Stevens-Baier August 29, 2010 at 9:11 pm

Making sure you market your product to the right people is good advice. You don’t want to try and sell cigarettes to health conscious people.
Dustin Stevens-Baier recently posted..Why Keeping a Schedule is Important

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Samuel August 29, 2010 at 10:34 pm

Hi Dustin,
lol hahaha yea you are right man! thanks for the comment tc.

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